_________ measures the premium paid by a firm over market value to acquire an asset.

Question

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Goodwill is the measure of the premium paid by a firm over market value to acquire an asset. It represents the intangible value of an acquired asset such as a brand name, customer base, or proprietary technology that is not reflected in the actual market value of the asset. Goodwill is an important concept in mergers and acquisitions as it reflects the excess amount paid by the acquiring company over the tangible asset value of the target company.

_________ Measures the Premium Paid by a Firm Over Market