Interpersonal bias, lack of an outcome focus and the halo effect are all problems encountered with:
A) Marketing audits
B) Cost/profitability analyses
C) Performance measures based on a salesperson's service record
D) The BARS system
E) Subjective performance rating forms

Question

Quizplus · Accepted Answer

Interpersonal bias, lack of an outcome focus, and the halo effect are all common problems with subjective performance rating forms. These issues can arise when managers rate employees based on personal relationships or other subjective factors rather than objective outcomes or job-related criteria. It is important to address these biases and focus on measurable outcomes when evaluating employee performance.

Interpersonal Bias, Lack of an Outcome Focus and the Halo