One reason marketing managers have neglected consideration of costs is that accounting systems were designed to report aggregate effects of the firm's operations.

Question

Quizplus · Accepted Answer

Accounting systems are designed to provide aggregate financial information that can be used for reporting purposes, such as the preparation of financial statements. As a result, marketing managers may not have had access to detailed cost information that would have helped them make more informed decisions regarding pricing, promotions, and other marketing strategies.

One Reason Marketing Managers Have Neglected Consideration of Costs Is