The real benefit of marketing cost analysis is the opportunity it provides managers to isolate segments of the business that are most profitable as well as those that generate losses.

Question

Quizplus · Accepted Answer

Marketing cost analysis helps managers to identify the profitability of different segments of the business by analyzing the costs and revenues associated with them. This helps in making informed decisions about where to allocate resources and which areas to focus on for improvement. Thus, the statement is true.

The Real Benefit of Marketing Cost Analysis Is the Opportunity