A company that manufactures lighting fixtures wants to do a marketing cost analysis based on customer (home owner,commercial and institutional).Which of the following is the best example of a general expense?
A)The cost of setting up a booth at a trade show for home decorators
B)The cost of developing a team selling sales presentation to sell lighting to a chain of hospitals
C)A sales contest to encourage sales reps to locate new commercial buyers
D)The cost of shipping 400 fluorescent light fixtures to a newly built middle school
E)None of the above

Question

Quizplus · Accepted Answer

General expenses are costs that are not directly tied to a specific project, product, or customer segment but are necessary for the overall operation of the business. Options A, B, C, and D are all specific to certain customer segments or sales activities, making them direct costs rather than general expenses.

A Company That Manufactures Lighting Fixtures Wants to Do a Marketing