Valences are the salesperson's perception of:
A) How difficult a task will be to perform in his or her working environment
B) The linkage between job effort and performance
C) What rewards he or she is likely to receive as a result of expending effort
D) The desirability of receiving more of a particular reward
E) The relationship between improved job performance and the attainment of increased rewards

Question

Quizplus · Accepted Answer

Valences refer to the desirability or attractiveness of a particular reward to an individual, indicating how much they value receiving more of that reward.

Valences Are the Salesperson's Perception Of