Maintaining customer loyalty is one outcome of a market orientation.

Question

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Maintaining customer loyalty is one of the key objectives of a market orientation strategy, as it focuses on meeting the needs and expectations of customers to build long-term relationships and increase customer satisfaction and retention. Therefore, companies that adopt a market orientation approach tend to have a stronger customer focus and are more likely to engage in activities that strengthen customer loyalty, such as offering personalized services, providing high-quality products, and engaging in continuous communication and feedback with customers.

Maintaining Customer Loyalty Is One Outcome of a Market Orientation