Personal selling is part of a firm's
A)Product mix
B)Pricing mix
C)Marketing communication mix
D)Distribution mix
E)Personal selling is an integral part of all parts of a firm's marketing mix

Question

Quizplus · Accepted Answer

Personal selling is one of the elements of the marketing communication mix along with advertising, sales promotion, public relations, and direct marketing. It involves face-to-face communication with customers or potential customers to persuade them to purchase a product or service. Therefore, personal selling is not a standalone element in a firm's marketing mix, but rather a part of the overall marketing communication strategy.

Personal Selling Is Part of a Firm's