Which promotional tool should be used if a company's target market consists of relatively few customers who are geographically clustered together and who are likely to place relatively large orders?
A) Consumer sales promotions.
B) Advertising
C) Personal selling
D) Consumer sales promotions
E) Publicity and public relations.

Question

Quizplus · Accepted Answer

Personal selling is the best promotional tool for a company targeting a small geographical area with a few customers who place relatively large orders. This is because personal selling involves direct interaction with potential customers, which can help to build relationships and trust with them. It also allows the salesperson to understand the customer's needs and provide personalized solutions, which is important when dealing with large orders. Advertising and consumer sales promotions may not be as effective since they are designed to reach a larger audience, and publicity and public relations may not be targeted enough to reach the specific customer base.

Which Promotional Tool Should Be Used If a Company's Target