A manufacturer of window air conditioning units that wanted to use a pull strategy could:
A) Create point-of-purchase displays to show how quiet a unit is
B) Develop a sales contest for retail salespeople of its units
C) Teach the retail salespeople how to offer advice on correctly installing the unit
D) Develop a just-in-time reordering system
E) Run a $25-off coupon in a New England regional magazine

Question

Quizplus · Accepted Answer

A pull strategy involves promoting products directly to consumers to create demand, and running a coupon in a magazine targets consumers directly.

A Manufacturer of Window Air Conditioning Units That Wanted to Use