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The Improvement of Post-Sale Customer Service and Loyalty

Question 93

Multiple Choice

The improvement of post-sale customer service and loyalty:


A) Creates positive word-of-mouth for the seller and its product(s)
B) Allows a company to avoid the high costs associated with acquiring a new customer
C) Increases the number of customer referrals
D) Produces larger volume sales with lower selling and distribution costs
E) Does all of the above

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