A company that includes a toll-free phone number in its advertisements and asks customers to call the number to find out more about a specific product is using outbound telemarketing as a prospecting tool.

Question

Quizplus · Accepted Answer

Outbound telemarketing involves the company initiating calls to potential customers, whereas providing a toll-free number for customers to call is an inbound telemarketing strategy.

A Company That Includes a Toll-Free Phone Number in Its