In terms of the buying center, an employee at a daycare center who realized that babies were getting sick because the center did not use an antibacterial cleaner on all of its wood and plastic surfaces would be both a user and an initiator.

Question

Quizplus · Accepted Answer

The employee at the daycare center who realized the need for an antibacterial cleaner would be a user because they are directly affected by the use of the product. Additionally, they would be an initiator because they are the one who identified the problem and initiated the process of finding a solution.

In Terms of the Buying Center, an Employee at a Daycare