Which of the following is one of the characteristics that generally distinguishes B2B sales from B2C sales?
A) B2C customers tend to be larger
B) B2B customers tend to engage in extensive decision-making processes
C) B2C markets tend to involve more expensive items
D) B2C markets tend to involve many people in the purchase decision
E) All of the above

Question

Quizplus · Accepted Answer

B2B customers tend to engage in more extensive decision-making processes compared to B2C customers. B2B purchases usually require approval from multiple stakeholders and involve more complex buying criteria, such as long-term contracts, return on investment analysis, and service delivery agreements. B2C purchases, on the other hand, may involve individual or household decision-making, and the process may be simpler and more straightforward. Therefore, choice B is the characteristic that generally distinguishes B2B sales from B2C sales. The other options (A, C, D, and E) are not accurate characteristics that distinguish B2B sales from B2C sales.

Which of the Following Is One of the Characteristics That