In 1999, salespeople for the Choctaw Casino Resort Group, with six hotels less than two years old, had tremendous success marketing the facilities to fraternal organizations throughout the Southeast. Prior to the 1999 effort by its salespeople, few meeting planners were aware of the meeting facilities that the resort hotels had and how its hotels were designed to provide all of the services needed for a successful meeting. The Choctaw Casino Resort Group salespeople exemplify _____ salespeople.

Question

Quizplus · Accepted Answer

The salespeople are exemplifying "New business" salespeople because they are successfully marketing and creating awareness of the resort's facilities to new clients who were previously unaware of them.

In 1999, Salespeople for the Choctaw Casino Resort Group, with Six