Artis Moore owns a small company that details cars.He is trying to sell his services to a company that rents cars and vans.As he talks to the rental company owner who makes all purchasing decisions,Moore is trying to convince her that his detail services will benefit the company.He is also endeavoring to show how it is more efficient to outsource the cleaning of the cars rather than do it in-house.As Moore talks about the benefits,he is trying to make sure that the job will add to the profitability of the detailing business before he commits himself to a contract.Moore is engaged in:

Question

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Artis Moore is in the process of qualifying the prospect by trying to determine if the potential customer is a good fit for his detailing services. He is assessing the needs of the customer and making sure that the job is profitable before committing to a contract.

Artis Moore Owns a Small Company That Details Cars