For which of the following products or services is an organization most likely to perform all of the steps in the buying decision?
A) A replacement microwave for a snack bar at the community center
B) A meeting site for the first international conference for Internet retailers
C) A gross of markers for company message boards
D) A case of replacement fan belts for an OEM
E) Electricity

Question

Quizplus · Accepted Answer

Choosing a meeting site for an important international conference involves a high level of involvement and risk for the organization. It is likely that the organization will conduct all the steps of the buying decision, such as identifying the need, researching potential venues, gathering and evaluating proposals, negotiating contracts, and making the final decision. The other products or services listed involve lower levels of complexity and risk, and may not require all the steps in the buying decision process to be completed.

For Which of the Following Products or Services Is an Organization