Personal selling is the most expensive marketing communications tool that most organizations use.

Name: Personal selling is the most expensive marketing communications tool that most organizations use.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Personal selling involves hiring salespeople, providing them with training and motivation, and paying for their salaries, benefits, and expenses. All of these costs make personal selling the most expensive marketing communications tool.

Personal Selling Is the Most Expensive Marketing Communications Tool That