The difference between transactional selling and relationship selling is:
A) In transaction, selling buyers must pay cash
B) In relationship selling, buyers and sellers must be related
C) In transaction selling, sellers provide greater service
D) In relationship selling, sellers work to provide value to their customers
E) In transaction selling, the transaction is the beginning of a relationship

Question

Quizplus · Accepted Answer

The difference between transactional selling and relationship selling is that in transaction selling, the focus is on completing a sale for a specific product or service while in relationship selling, the focus is on building and maintaining long-term relationships with customers by providing value and meeting their ongoing needs. Therefore, option D is the best choice as it accurately describes relationship selling.

The Difference Between Transactional Selling and Relationship Selling Is