The movement toward relationship selling causes most firms to:
A) Increase the size of the sales force
B) Reduce the number of vendors they do business with
C) Focus on maximizing sales
D) Increase the cost of value management
E) Solicit new sources of supply rather than from existing sources

Question

Quizplus · Accepted Answer

Relationship selling emphasizes building long-term relationships with fewer vendors to enhance collaboration and efficiency, rather than constantly seeking new vendors.

The Movement Toward Relationship Selling Causes Most Firms To