Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's:
A) Natural conditions
B) Technological feasibility
C) Social and cultural norms
D) Distribution structure
E) Legal and political constraints

Question

Quizplus · Accepted Answer

Karen is analyzing the distribution structure in China by assessing the number, types, and availability of wholesalers and retailers. This falls under the distribution channel element of the marketing mix and is related to the distribution structure in the country.

Karen Is Studying the Potential for Selling Her Company's Products