Fern Motor Co.brings together senior managers from its marketing,R&D,manufacturing,accounting,and finance departments to work on a project as a team,to design a new type of sport utility vehicle.In this scenario,Fern Motor Co.creates a:

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To address recurring problems effectively,managers are increasingly using permanent integrating mechanisms such as cross-functional teams.An example of a cross-functional team is a new product development committee that is responsible for the choice,design,manufacturing,and marketing of a new product.