In a strategic alliance,managers share their organization's resources and know-how with those of a foreign company,and the two organizations share the rewards or risks of starting a new venture in a foreign country.

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One way to overcome the loss-of-control problems associated with exporting,licensing,and franchising is to expand globally by means of a strategic alliance.In a strategic alliance,managers pool or share their organization's resources and know-how with those of a foreign company,and the two organizations share the rewards or risks of starting a new venture in a foreign country.

In a Strategic Alliance,managers Share Their Organization's Resources and Know-How