When General Electric Company expanded its operations by acquiring NBC television,this is an illustration of ________________.
A) vertical integration
B) diversification
C) market penetration
D) a low-cost strategy
E) product development

Question

Quizplus · Accepted Answer

Diversification is the corporate-level strategy of expanding a company's business operations into a new industry in order to produce new kinds of valuable goods or services.

When General Electric Company Expanded Its Operations by Acquiring NBC