Madison Hotels sold a foreign organization the right to use its brand name and operating know-how in return for a lump-sum payment and a share of the profits.This is an example of:

Question

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In franchising,a company (the franchiser)sells to a foreign organization (the franchisee)the rights to use its brand name and operating know-how in return for a lump-sum payment and a share of the franchiser's profits.

Madison Hotels Sold a Foreign Organization the Right to Use