Margaret,a marketing manager,wants to budget the advertising for a new product launch.She is trying to determine the amount of money that her company can afford to spend on advertising this new product.In the context of decision-making,which of the following criteria of alternative courses of action is Margaret implementing?

Question

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Managers must decide whether the alternatives are economically feasible-that is,whether they can be accomplished given the organization's performance goals.

Margaret,a Marketing Manager,wants to Budget the Advertising for a New