According to Maslow's hierarchy of needs theory, the highest level of unmet needs in the hierarchy is the prime motivator of behavior.

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According to Maslow's hierarchy of needs theory, the lowest level of unmet needs in the hierarchy is the prime motivator of behavior; if and when this level is satisfied, needs at the next highest level in the hierarchy motivate behavior.

According to Maslow's Hierarchy of Needs Theory, the Highest Level