Though their prices are higher than other rental places,Comfy Canoes has premium canoes with contoured seats.The company uses a differentiation strategy.

Question

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With a differentiation strategy,managers try to gain a competitive advantage by focusing all the energies of the organization's departments or functions on distinguishing the organization's products from those of competitors on one or more important dimensions,such as product design,quality,or after sales service and support.

Though Their Prices Are Higher Than Other Rental Places,Comfy Canoes