PepsiCo entering the snack food business with the purchase of Frito Lays is an example of a diversification corporate-level strategy.

Name: PepsiCo entering the snack food business with the purchase of Frito Lays is an example of a diversification corporate-level strategy.
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

Diversification is the corporate-level strategy of expanding a company's business operations into a new industry in order to produce new kinds of valuable goods or services.

PepsiCo Entering the Snack Food Business with the Purchase of Frito