An organization attempts to succeed by distinguishing its products from those of the competition.What type of strategy is this?
A)Differentiation strategy
B)Low-cost strategy
C)Related diversification strategy
D)Unrelated diversification strategy
E)Concentration on a single business strategy

Question

Quizplus · Accepted Answer

With a differentiation strategy,managers try to gain a competitive advantage by focusing all the energies of the organization's departments or functions on distinguishing the organization's products from those of competitors on one or more important dimensions,such as product design,quality,or after sales service and support.

An Organization Attempts to Succeed by Distinguishing Its Products from Those