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Firestone Tire and Rubber Company Purchases Rubber Plantations in Africa

Question 82

Multiple Choice

Firestone Tire and Rubber Company purchases rubber plantations in Africa so that it will have a source of supply for its tire manufacturing plants in Akron,Ohio.This is an example of:


A) Forward vertical integration
B) A global strategy
C) A multidomestic strategy
D) Backward vertical integration
E) A focused-differentiation strategy

Correct Answer:

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