When Gallo purchased a company that makes wine bottles,it was involved in:
A)Horizontal integration
B)Backward vertical integration
C)Forward vertical integration
D)Upward integration
E)Strategic alliance

Name: When Gallo purchased a company that makes wine bottles,it was involved in: A)Horizontal integration B)Backward vertical integration C)Forward vertical integration D)Upward integration E)Strategic alliance
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

In backward vertical integration,one firm buys another to acquire an input.

When Gallo Purchased a Company That Makes Wine Bottles,it Was