Selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits is referred to as:
A)Licensing
B)Franchising
C)Strategic alliance
D)Joint venture
E)Diversification

Question

Quizplus · Accepted Answer

Franchising is selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits.

Selling to a Foreign Organization the Rights to Use a Brand