Jesse is researching chemical companies in an effort to determine which company's stock he should purchase.This process is known as:

Question

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Jesse is specifically researching different chemical companies in order to select the best one to invest in, which falls under the category of security selection. Market timing involves attempting to predict when the overall stock market will rise or fall, purchase shorting involves selling borrowed shares in the hopes of buying them back at a lower price, marketing research involves studying consumer behavior and preferences, and asset allocation involves balancing investments across different categories (such as stocks, bonds, and real estate).

Jesse Is Researching Chemical Companies in an Effort to Determine