If you strongly associate LION with TIGER, then hearing the word LION will temporarily increase your speed and accuracy of seeing or hearing the word TIGER. The type of "priming" is evidence in favor of the idea of

Question

Quizplus · Accepted Answer

The phenomenon described in the question is an example of spreading activation, which occurs when the activation of one concept (such as "lion") spreads to related concepts (such as "tiger") and facilitates their retrieval. This is a key concept in cognitive psychology, and has been supported by many empirical studies. The von Restorff effect refers to the fact that items that are distinct or unique in some way are more memorable than items that are similar to others, and is not directly related to the phenomenon described in the question. Depth of processing refers to the idea that we are more likely to remember information if we process it at a deeper level (e.g., by thinking about its meaning) than if we process it at a shallow level (e.g., by just rehearsing it). Hindsight bias is the tendency to overestimate one's ability to have predicted an outcome after the outcome is known, and is not relevant to the phenomenon described in the question.

If You Strongly Associate LION with TIGER, Then Hearing the Word