A study presented participants with a variety of Pokemon characters and asked them to respond to a "target" character. Some other characters were consistently paired with either positive words or pictures or with negative words or pictures. When asked to rate the Pokemon characters after the study, participants gave the most favorable ratings to

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The study found that participants gave the most favorable ratings to the Pokemon characters that were consistently paired with positive words or pictures, indicating that positive associations can influence one's perceptions and attitudes towards a stimulus.

A Study Presented Participants with a Variety of Pokemon Characters