The ability of a stimulus to encourage some responses and discourage others is known as

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Stimulus control refers to the ability of a stimulus to control or influence behavior. A stimulus may encourage or discourage certain responses, depending on the behavior that has been reinforced or punished in the presence of that stimulus. Stimulus generalization and discrimination refer to an individual's ability to respond to similar or different stimuli, respectively, whereas spontaneous recovery refers to the reappearance of a previously extinguished response.

The Ability of a Stimulus to Encourage Some Responses and Discourage