After a political candidate lost badly in an election, the paid political workers were discouraged but the volunteers felt their effort was worthwhile. What psychological principle is probably responsible for the difference in attitudes?

Question

Quizplus · Accepted Answer

Cognitive dissonance explains the difference in attitudes because the volunteers, who were not paid, needed to justify their unpaid efforts and thus were more likely to view their work as worthwhile to reduce the dissonance between their efforts and the outcome.

After a Political Candidate Lost Badly in an Election, the Paid