For many people, the main motivation for certain behaviors (such as painting graffiti on walls) is "showing off." If someone now provides a small payment for the same behavior, the person's desire to do the behavior may actually decrease. The decreased motivation is an example of the

Question

Quizplus · Accepted Answer

The overjustification effect refers to the phenomenon of reduced intrinsic motivation for a behavior that was previously intrinsically motivated, due to the introduction of extrinsic rewards. In this case, the payment for painting graffiti on walls is an extrinsic reward, which may decrease the person's intrinsic motivation to engage in the behavior solely for the sake of showing off.

For Many People, the Main Motivation for Certain Behaviors (Such