Campaign Commercials
It is important to sponsors of television shows that viewers remember as much as possible about the commercials.The campaign manager for a local politician is trying to decide which of two commercials to use on a weekly half-hour comedy.To help make a decision she decides to have 12 individuals watch both commercials.After each viewing,each respondent is given a quiz consisting of 10 questions.The number of correct responses is recorded and listed below.Assume that the quiz results are not normally distributed.
-{Campaign Commercials Narrative} Does this data provide enough evidence at the 5% significance level to conclude that the responses to the two commercials differ?
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