A major consumer-products company wanted to create a more entrepreneurial and marketing-oriented culture.After failing to bring about the change through middle management,senior executives worked directly with selected teams of front-line employees.These teams,which represented each area of the organisation,worked on special projects outside the normal organisational structure.This intervention is closest to which organisational change strategy?
A) Appreciative inquiry
B) Process consultation
C) Parallel learning structures
D) Action research

Question

Quizplus · Accepted Answer

The intervention of working directly with selected teams of front-line employees to create a more entrepreneurial and marketing-oriented culture through special projects outside the normal organizational structure is closest to the strategy of parallel learning structures. This strategy involves creating new structures outside the traditional hierarchy to foster innovation and learning.

A Major Consumer-Products Company Wanted to Create a More Entrepreneurial