An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs,the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark.This situation is an example of:
A) Divergent thinking
B) Escalation of commitment
C) Devil's advocacy
D) Bounded rationality

Question

Quizplus · Accepted Answer

The executive in this situation is using divergent thinking by generating creative and unique ideas to increase sales rather than sticking to traditional methods. The idea of using neon colors and glow-in-the-dark containers shows that the executive is exploring different possibilities and thinking outside the box.

An Executive Was Trying to Think of Ways to Increase