The opening of a survey is a critical time for the respondent to determine if it is a slick sales effort.

Question

Quizplus · Accepted Answer

The opening of a survey sets the tone for the respondent and can either make them feel more comfortable or suspicious. If the opening seems like a sales pitch or an attempt to manipulate their responses, the respondent may be more inclined to answer dishonestly or not complete the survey at all. Therefore, it is important for survey creators to ensure that the opening is clear, concise, and neutral in tone.

The Opening of a Survey Is a Critical Time for the Respondent