Personal Selling Serves Three Major Roles in a Firm's Overall

Personal selling serves three major roles in a firm's overall marketing effort. Salespeople: (1) are the critical link between a firm and its customers, (2) are the company in consumers' eyes, and (3) __________.

A) play a key role in research and development
B) are the ultimate channel of distribution
C) provide the most valuable resource for segmenting and selecting target markets
D) are one of many people in a firm that contacts potential customers
E) may play a dominant role in a firm's marketing program