Personal selling serves three major roles in a firm's overall marketing effort. Salespeople: (1) are the critical link between a firm and its customers, (2) __________, and (3) may play a dominant role in a firm's marketing program.

Question

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Salespeople are often the primary point of contact between a company and its customers. Because of this, they are seen as the face of the company, and their actions and behavior can greatly impact a customer's perception of the company as a whole. They are responsible for building relationships with customers and creating a positive image of the company.

Personal Selling Serves Three Major Roles in a Firm's Overall