Tests conducted before an advertisement is placed to determine whether it communicates the intended message or to select among alternative versions of the advertisement are referred to as __________.

Question

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Pretests are conducted before placing an advertisement to determine its effectiveness in communicating the intended message or to select among alternative versions of the advertisement. Posttests, on the other hand, are conducted after the advertisement is placed to assess its impact on the target audience. Test screenings are typically used in the film industry to gauge audience reactions to a movie before its release. Aided recall testing is a type of posttest used to measure the effectiveness of an advertisement by asking respondents to recall the ad and its key message. Sales tests involve measuring the actual sales impact of an advertisement, which is typically done after the ad has been in the market for a period of time.

Tests Conducted Before an Advertisement Is Placed to Determine Whether