An Advertising Agency That Assists Clients by Both Developing and Placing

An advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance.These plans typically pay for agency costs and a 5 to 10 percent profit,plus bonuses if specific goals are met.This type of arrangement is popular among

A) full-service agencies.
B) in-house agencies.
C) modified-service agencies.
D) promotional firms.
E) limited-service agencies.