What promotional tool is often used with consumers that consists of merchandise offered at a significant savings over its retail price and whose cost is covered because the consumer is charged for it?

Question

Quizplus · Accepted Answer

A self-liquidating premium is often used with consumers that consists of merchandise offered at a significant savings over its retail price and whose cost is covered because the consumer is charged for it. The consumer pays for the premium, which covers the cost of the premium and the promotion itself, making it self-liquidating. BOGO deals, samples, rebates, and coupons do not necessarily involve the consumer paying for the promotional item.

What Promotional Tool Is Often Used with Consumers That Consists