Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method would it most likely employ?

Question

Quizplus · Accepted Answer

Hiring a demonstrator to prepare the snack in a grocery store and providing free samples is the most effective method to communicate the ease of preparation and encourage customers to try the product. This allows customers to taste the product and see how easy it is to prepare, providing a firsthand experience that cannot be conveyed through advertising or a sign. Providing a premium or rebate may provide short term benefits but may not necessarily encourage repeat purchases or long term customer loyalty. While advertising can be effective, it may not reach all potential customers and may not convey the ease of preparation as effectively as a demonstration.

Michael Angelo's Pepperoni Mini Calzones Are Easy-To-Prepare Snacks, but the Manufacturer