Marketing firm Valassis created and managed a Nutella promotion to induce trial of the product. Nutella is a creamy, chocolaty, hazelnut spread that has been imported into the U.S. from Italy. A Valassis polybag containing a 20-gram "Coppetta" packet of Nutella spread, a cracker, a Nutella coupon, and a product brochure that were delivered to consumers' doors via the Sunday newspaper. What type of sales promotion was used here?

Question

Quizplus · Accepted Answer

A sample was used to induce trial of the product. Consumers received a small packet of Nutella spread to try, along with a coupon and brochure to encourage further purchase.

Marketing Firm Valassis Created and Managed a Nutella Promotion to Induce